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Entered the ready-to-drink segment by launching Meco Milk Tea
Introduced a new product category with Meco Fruit Tea
Released Meco x QQ Music Edition
Opened Meco Tmall store
Rolled out Meco Light Milk Tea
Unveiled Meco x WXWZ
(limited availability)
Put Meco Hong Kong style
Lemon Tea on market
Meco x TongDaoDaShu Zodiac for Christmas
Set a benchmark for the new-style tea segment with RMB1bn sales in Meco fruit tea
Brought Meco Cherry and Berry Fruit Tea to market with Li Jiaqi and Liu Yidao acting as the endorser in livestreaming
